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Melissa led a thoughtful and strategic research project that gave us a clearer picture of how alumni engagement has evolved over the decades, from the 1970s through to today. She conducted in-depth interviews across generations of STFX alumni, as well as helped us identify key differences in alumni perspectives, motivations, and expectations. Her insights helped us understand how to better segment our alumni communications and marketing strategies.
Kyler Bell, Director, Marketing & Communications at St. Francis Xavier University
Prefer a more direct connection? You can also reach out to Mel on LinkedIn. She would be happy to connect and continue the conversation there.
We loved working with Melissa as part of our brand research initiative. Her passion for understanding brands and their audience’s journey in order to deliver actionable insights provided so much value for us. Melissa always delivers on her commitments, is on time, and has the ability to understand and anticipate needs which made working with her feel as though she was an extension of our team.
Owen Sagness, CEO of Digital Nova Scotia