High-Performance Account Management Training
Master Client Relationships
Account managers play a crucial role in your organization. They are the advocates for your clients—building relationships that not only drive retention but also open doors for new opportunities. We recognize that account management training is not so easy to come by, and with 18 years of agency experience our team would love to help your account managers thrive.
Wouldn’t it be nice to allow these talented individuals to scale?
Why Account Managers matter more than ever
Being an account manager is like running a marathon—except every mile is a new client request, and the finish line keeps moving further away. It requires a unique blend of relationship-building, strategic thinking, and problem-solving—all while managing multiple stakeholders and communication touchpoints.
If you’ve ever worked at a marketing agency you may be able to relate to that.
When projects succeed, it’s often thanks to the diligent work of account managers. They foster long-term relationships, negotiate effectively, and adapt to all of the twists and turns that happen through a project.
We do mean twists and turns!
Our Services
The training program your team needs
Having a superstar Account Manager is fantastic, but every agency needs a team of skilled Account Managers or individual contributors with strong account management skills. That’s why we’re at the beginning stages of developing a training program designed to enhance account management capabilities among your team. This program will equip them with essential skills that lead to impactful client relationships and successful project delivery.
Maintaining long-term relationships
Strategies to foster trust and loyalty with clients.
Strategic thinking
How to align client goals with agency capabilities for mutual success.
Negotiation skills
Techniques for effective negotiations with both clients and internal teams.
Cross-functional problem solving
Collaborative strategies to tackle challenges as a cohesive team.
Motivation and adaptability
Tools to stay resilient and agile throughout the project lifecycle.
Emotional intelligence
Leading with empathy in client communications.
Data knowledge
Learning to leverage data for informed decision-making.
Confidence and influence
Ensuring every Account Manager has a seat at the table.
Time management
Best practices for accountability and efficiency across teams.
I had the pleasure of working with Melissa at two well-established marketing agencies in Halifax. During our time working together, Melissa coached me in account management and helped me develop my skills of effective communication, business development, relationship building, and how to work best with internal teams to drive results. Melissa’s ability to personalize her approach by reading the person and understanding their working style, how best to communicate feedback, and present opportunities to improve and test out her theories was incredibly effective and has had a lasting impact on my career. Melissa’s coaching gave me confidence and the tools to be successful.
Greg Dobson, Marketing Director
Let’s talk about account management
Interested in custom training for your team or joining our waitlist for the online course?
We offer custom agency training based on the materials described above and your team’s unique assessment of strengths and weaknesses. We are also starting to develop course material and would love to have you on our waiting list. If you are interested in either of these, please reach out!