About | Marketing Mile

About us

From Insight to Impact: The Journey Behind Marketing Mile

Hi, I’m Mel, the founder of Marketing Mile. With over 18 years of experience in B2B and B2C marketing, I’ve worked with businesses of all sizes, from scrappy startups to billion-dollar brands. Along the way, I noticed a consistent issue: too many businesses overlook one important thing—truly understanding their customers.

Whether big or small, new to market or well-established, most businesses don’t consistently prioritize customer insights. Strategies too often revolve around the latest trends or fastest growth tactics, but those strategies fall short without a clear understanding of the customer journey. The results were obvious: customer-driven strategies consistently outperformed the rest and stood the test of time.

I also saw another challenge: brands juggling acquiring new customers while hanging onto existing ones. Everyone knows retention is easier than acquisition, but what often gets missed is just how much current customers can drive future growth. One issue I ran into again and again? Siloed teams. SEO, content, sales, and customer success all worked with monthly data that lacked any customer insights. Unfortunately, this just slowed all marketing down. Messaging was muddled. And worse of all, teams were pulled in different directions.

“Marketing gets clearer when the whole team understands the whole customer.” —Mel

That’s where my passion for customer insights took root. By using qualitative and quantitative research, we can uncover the “why” behind customer decisions. These insights help build strategies that actually work and really put behavioural data to good use. With the right tools, this process keeps human understanding at the centre of every decision and makes strategy feel clear, not complicated.

I started Marketing Mile to help businesses like yours create strategies rooted in real customer understanding. I’m here to bridge the gaps between teams and keep the focus on what really matters: the customer.

When it comes to better understanding your customers—their pains, problems, and challenges—Mel is one of the best in the industry. Arguably one of the pioneers of customer journey mapping and persona development, Mel brings a depth of knowledge for organizations looking to ensure that the stories they tell resonate through detailed research and insight.

Ross Simmonds, Founder and CEO at Foundation Marketing Inc.

President and Owner

With over 18 years of experience exclusively in marketing agencies, Mel has had the privilege of collaborating with talented professionals and partnering with established brands and new startups. Her journey has allowed her to build insight and strategy departments, lead multi-million dollar marketing initiatives, and design impactful customer research projects that drive results.

Having progressed through various roles within the agency environment, from entry-level roles to COO, Mel has discovered that her true passion lies in making customer-informed decisions. She is well known for her customer interview and customer journey mapping capabilities allowing her to provide high-value marketing strategies to all of her clients.

Marketing Mile’s commitment is to ensure sustainable success.